Discover the backbone of Coventry through its diverse range of valued independent retailers.

From fashion and jewellery stores to unique gifts and beauty services, many of these local businesses have been part of our city centre for over 20 years.

Shopping with our independent retailers not only supports the local economy, but ensures you benefit from their knowledge, expertise and personal customer service experience.

Francis & Gaye

As an independent, family-owned jewellers since 1990, Francis & Gaye pride themselves in offering great service with a personal touch.

They are happy to share their expertise at any stage of your decision-making process – and for the lifetime of your purchase. Their offerings include valuations, watch and jewellery repairs, watch and jewellery cleaning, insurance replacements, and bracelet alterations. Plus, thanks to their on-site gemmologist’s and goldsmith’s, they can even offer bespoke jewellery created in-house.

As an official UK jeweller, you can be sure you’re receiving the genuine article, with manufacturer backed warranty and packaging.

Find Francis & Gaye store in West Orchards Shopping Centre

Cat Ballou

Since 1972, Cat Ballou has been a family-run business, serving generations of Coventry residents.

Many locals who bought their school uniforms here as children now return to purchase uniforms for their own kids. Cat Ballou stocks uniforms for 60 schools in Coventry, offering everything from PE kits and blazers to fleeces, pumps, and book bags.

Additionally, they provide adult workwear, including high-visibility clothing, safety boots, and protective gear.

Find Cat Ballou on The Burges

Fantasy & Reality

This family run business has been enchanting customers for 20 years – inviting them to step into a world where fantasy meets reality.

Discover Wicca & Witchcraft treasures – including one of the largest collections of crystals in the city centre, along with enchanting dragons, fairies, and more. Immerse yourself in workshops, tarot readings, and ancient rituals, and truly embrace the extraordinary.

Let the magic unfold!

Find Fantasy & Reality on Broadgate

CV1 Clothing

Established in 2024, CV1 prides itself on offering a curated selection of contemporary and classic menswear pieces to elevate your style.

From sophisticated denim to casual essentials, this store caters to the modern gentleman who values quality and craftsmanship. With a commitment to exceptional service and a passion for fashion, they strive to provide a shopping experience that exceeds expectations.

A few key brands include Aquascutum, Mastrum, and Emporio Armani.

Find CV1 in West Orchards Shopping Centre

The Phone Zone

The Phone Zone specialise in Apple, Samsung, HTC and Nokia.

Repairs are available on-site with a promise of unbeatable prices and quality. Their trained technicians can diagnose issues with your device, provide estimates on repair feasibility, turnaround time, and costs – all before you commit to handing over your phone.

Plus, explore the widest selection of accessories for the latest handsets available in-store.

Find The Phone Zone on Broadgate

Fargo Village

Fargo Village is a unique venue exclusively for creative and independent businesses.

There’s an eclectic mix of over 40 independent businesses based here, including those selling artisan food, vintage clothing, and printing, along with a craft brewery, museum dedicated to Sgt Bilko, and one of the best independent vinyl record shops in the UK!

They organise at least 25 events a year, ranging from Vegan Markets and Peace Forums to Cheese Festivals and Vintage Home shows.

Find Fargo Village on Far Gosford Street

Barcode Hair

Barcode Hair provide a comprehensive range of synthetic and human hair extensions and braids.

They also sell a vast variety of Afro cosmetics and make up, alongside stocking a wide range of human and synthetic wigs, ponytails, and clip in hair.

Find Barcode Hair on Cross Cheaping

Shopping at Coventry’s independent retailers isn’t just about purchasing products; it’s about supporting local dreams, creating community spirit, and discovering one-of-a-kind treasures you won’t find anywhere else.

So, next time you’re in town, consider exploring these local gems – and who knows, you might just find your new favourite shop!